Makoto Ishida
Founder of Con-tri. AFP (Affiliated Financial Planner), certified by the Japan Association for Financial Planners, and Associate Certified Fundraiser, certified by the Japan Fundraising Association.
I spent 14 years at a securities firm, managing investments for wealthy individuals and companies, and I became a manager faster than anyone else in my intake year.
But the better my numbers got, the more I felt myself starting to look down on the world. When my son was born, I didn't want to be that kind of father to him. Around then I read Eiichi Shibusawa's The Analects and the Abacus. I wanted to do finance that helps people, not just finance that makes money. So I left.
That is why Con-tri sells no products. The only thing I charge for is my advice. With nothing to sell, I can focus on what is actually best for you.

Career
- 2007–2021SMBC Nikko Securities
Faced the 2008 financial crisis in my second year, staying with clients through a falling market. Managed investments for wealthy individuals and companies, and became the first manager among nearly 1,000 people in my intake year. - 2021–2022Keio University, Graduate School of Media and Governance
Researched ways to turn part of investment gains into donations. - 2022–2026Gakushi Inc.
Joined a startup spreading need-based scholarships as its first salesperson. As head of sales, grew ARR from 30 million yen to 700 million yen. - NowCon-tri
A money advisor for business owners, their families, and individuals. Also building Future Loop, which sends a slice of investment gains to the next generation.
Media
Tokyo Shimbun, March 16, 2025 (Japanese). An article on why I moved from a securities firm to a scholarship startup, and on a system that sends part of stock trading gains to scholarship donations.
Contact is by email only.
Tell me a little about your situation and what you'd like to check. I read every message myself and will reply with whether I can help.
Email maishida@con-tri.jp